DESIGNS
THE NULTY BRAND
At Nulty, a global award-winning lighting design consultancy, I was responsible for producing internal documents, social media content, and infographics. Recognising an opportunity to strengthen the brand’s overall visual impact, I introduced a strategic application of the company’s three signature colours—red, blue, and green—across all communications. Collaborating with the marketing manager, we aligned red with press releases, blue with thought leadership, and green with blog posts, creating a cohesive and vibrant brand presence across both internal and external materials.
NULTY TREND REPORT 2023
Every two years, Nulty publishes a lighting design trend report. For the 2023 edition, I designed a clear and accessible layout that effectively summarised the year’s key insights. I also created social media content to increase engagement and visibility around the report. Additionally, I contributed to the initial layout concepts for the 2025 report, helping to shape its direction early on.
VIDEO CONTENT
Before I came onboard, there was a clear need for more video content across our social media platforms, which I addressed by introducing animated video posts. This not only enhanced the visual appeal of our content but also ensured it remained informative, leading to increased engagement and a stronger overall impact of our social media strategy.
